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Marketing and Sponsorship

Marketplace Roundup: NBA, Marriott Int'l Extend Global Partnership

Marriott Int'l announced it will continue its NBA sponsorship and will activate around several marquee league events. Those include this year's China and Mexico City Games, the 2018 NBA London Game and the 2018 All-Star Game in L.A. Members of the Marriott Rewards program will be able to redeem points for a chance to win prizes that include visits with current and former NBAers. Marriott has been a global partner of the NBA since '15 (Marriott).

La Liga named travel agency El Corte Inglés an official sponsor for the '17-18 season, with an option to renew for a second year. El Corte Inglés will have a presence at all La Liga and second division matches and on TV. The brand, which is partnering with La Liga for the first time, replaces Viajes Halcón as the league's official travel agency (EP, 8/22).

Juventus announced a three-year partnership with Segafredo Zanetti, one of the leading producers of espresso in Italy. The deal enables Segafredo, part of the Massimo Zanetti Beverage Group, to use Juventus' image worldwide. As the official coffee partner of the club, Segafredo will be distributed at all bars, restaurants and hospitality areas at Allianz Stadium (Juventus).

Floyd Mayweather Jr. announced a second partnership with Swiss watch brand Hublot for his boxing match against Conor McGregor. The brand's first partnership with Mayweather was for his '15 fight against Manny Pacquiao (Hublot).

Premier League side Stoke City announced Staffordshire University as its first education partner. The multi-year deal will see the university have branding rights on the Boothen End Stand at bet365 Stadium and support the club's City 7s initiative (Stoke City).

Gaming league ESL and Mercedes-Benz announced a partnership that will "include tournament sponsorships across several global markets." The arrangement is the luxury car maker's "first entrance into esports" (ESPORTS INSIDER, 8/21).

Australia's National Basketball League announced Europcar extended its deal as official car rental partner for the '17-18 season. This will be the third year of the partnership (NBL).

The Asian Football Confederation announced Chinese bottled water company C'estbon as the latest official supporter of the AFC's Club Programme. The partnership will include exposure at the AFC Champions League, the AFC Cup and the AFC Futsal Club Championship (AFC).

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NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

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On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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