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Marketing and Sponsorship

Marketplace Roundup: Barcelona, Safeguard Partner In Asian Countries

Barcelona named personal care brand Safeguard its official shower gel in China, Hong Kong, Macau and Taiwan until '19. The parties will work together to "promote sport and hygiene." Financial terms were not disclosed (SOCCEREX, 8/17).

Infront Sports & Media extended its partnership with Bundesliga side Schalke until the '22-23 season. Infront will provide the club with an LED perimeter board solution at Veltins-Arena (Infront).

The Gold Coast 2018 Commonwealth Games named Gold Coast Airport its official airport. To celebrate the announcement, GC2018 mascot Borobi was welcomed with an honorary water cannon salute on the airport tarmac before officially opening GC2018's first merchandise store. GC2018 also named retailer Woolworths its official supermarket and fresh food supporter (GC2018).

The German Hockey Association (DHB) announced logistics company DB Schenker as a premium partner. The company will serve as shirt sponsor of the eight national DHB teams for the next two years (DB Schenker).

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PODCASTS

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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