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SBD Global/August 21, 2017/Marketing and Sponsorship

Jordan Brand Makes Chinese Basketball Star Guo Ailun First Int'l Athlete With Signature Shoe

Basketball player Guo Ailun, who in the spring signed as Jordan Brand's first Chinese endorser, is set to become the "first international athlete to have his own Jordan signature sneaker," according to Nick DePaula of ESPN.com. Negotiated by Wasserman, the shoe deal will pay Guo more than ...

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