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Volume 10 No. 22
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Monster Renews Deal With McGregor, Will Have Logo On Shorts During Mayweather Fight

Monster Energy renewed its sponsorship deal with UFC fighter Conor McGregor, who has been part of the brand's MMA efforts since '15. The deal will see the energy drink's logo on McGregor's shorts for his Aug. 26 boxing match against Floyd Mayweather Jr., as well as his next UFC title defense. Coinciding with the renewal, Monster Energy shot a new 30-second spot that will run on TV and various digital platforms, including monsterenergy.com (Monster Energy). In London, Luke Brown reported McGregor is "expected to sign a raft of new sponsorship deals on the back of participating" in the Mayweather fight. McGregor has "posted pictures on his social media feeds showing him wearing Nike training equipment, increasing speculation he could announce another lucrative sponsorship deal" in the days ahead of the bout. Beats by Dre, Reebok and Bud Light join Monster Energy as McGregor sponsors (INDEPENDENT, 8/15).