Marketplace Roundup: Liga MX Side Club América Releases Team-Branded Wine
Liga MX side Club América released a team-branded wine. Fans will be able to buy a limited-edition wine available in two labels. One has a yellow label and will be called "El Coloso," a reference to the Estadio Azteca. The other, available in a black label, will be called "América" (LA AFICIÓN, 8/14).
The German FA (DFB) announced a new partnership with Oddset. The bookmaker will serve as the official betting partner of the DFB through '18. The German company will "benefit from a range of brand exposure on interview backdrops, as well as across the DFB’s website and social media channels" (SOCCEREX, 8/15).
Pro14 side Glasgow Warriors agreed to a three-year partnership with SP Energy Networks. The company's logo will be featured on the front of the club's home and alternate playing kit and on the roof of the Community Stand at Scotstoun Stadium for the next three seasons. The logo will also be featured on the Warriors retail kit from the '18-19 season (Glasgow Warriors).
A-League side Western Sydney Wanderers announced a three-year deal with Nike Australia to be the club's official kit supplier. The partnership extension comes as the club launched its official '17-18 home and away kits. The deal will run through the '19-20 season, taking the club's association with Nike into its eighth year (Western Sydney Wanderers).
Premier League side Crystal Palace and Utilita Energy extended their partnership, which sees the energy supplier remain the club's official energy partner and shirt sponsor of Crystal Palace Ladies (Crystal Palace).
Pro14 side Connacht Rugby announced a four-year extension with Murray Timber Group. The two have been partners for three years. The Murray Timber Group name will continue to be featured on the club's home, away and European playing jerseys (Connacht Rugby).
South Africa's Premier Soccer League announced league sponsor Absa renewed its relationship for five more years. The deal, now in its 10th year, will run through the '21-22 Premiership season (PSL).
PSL side Cape Town City signed a four-year sponsorship deal with betting company SportPesa. The club now faces "being hauled over the coals and the possibility of stiff sanction." The club "had been warned" that it had not requested or received permission to use the new sponsor. League rules state that teams may not wear the advertising of their sponsor without prior written permission of the league, "which will not be unreasonably withheld" (TIMES LIVE, 8/14).