Sports Are Deciding Factor For TV Package Subscribers, Survey Finds
The "exorbitant sums of money" spent on securing sports TV rights have been "controversial, but for broadcasters the alternative is losing a huge number of customers to rivals with deeper wallets," according to BROADBAND TV NEWS. U.K. website Broadband Genie asked 2,275 people about their subscription TV service, with a "particular focus on sports." It found that "for many," access to particular sports is a "deciding factor." Sixty-one percent of respondents said that they currently had a subscription to a TV package. The majority of them (57%) said that their TV subscription provides "quality content," though 43% feel it represents "good value for money." Sports are "hugely important for TV subscriptions." Of the respondents who have sports channels, 57% said that sports channels were a "strong influence" and 29% said that they were a "slight influence" on their decision to sign up to a premium TV service. Most "concerning" for broadcasters is that 78% said that they "would consider switching or cancelling the TV subscription if the provider lost rights to certain sports" (BROADBAND TV NEWS, 8/12).