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SBD Global/August 11, 2017/Marketing and Sponsorship

Nike Releases 'Smile' Video Paying Tribute To Distance Runner Mo Farah's Career

Nike "paid tribute" to the career of British distance runner Mo Farah by hiring agency Wieden+Kennedy to produce a "short video celebrating the sacrifice and mindset required to go the pace on the running track," capped by an "unbeatable smile," according to John Glenday of THE DRUM. ...

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