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Marketing and Sponsorship

Marketplace Roundup: All India Football Federation Expands Deal With Hero Motocorp

The All India Football Federation expanded its agreement with Indian motorcycle and scooter manufacturer Hero MotoCorp. The company will become a major sponsor of all of India’s national sides, with a brand presence at stadiums for all home games through pitchside electronic boards, "as well as across the teams' various social media platforms." It is the first time that the Indian national team will have a sponsor since an agreement with Panasonic ended in '12 (SOCCEREX, 6/16).

Australian Football League side West Coast Eagles announced a three-year extension of the club's partnership with insurance firm SGIO. The renewal will see the partnership extend to 34 years and comes as the team develops community, training and administration facilities at Lathlain Park and Perth Stadium (West Coast Eagles).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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