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Marketing and Sponsorship

Marketplace Roundup: Brasileiro Side Santos Extends Sleeve Deal With SEMP

Brasileiro side Santos extended its sponsorship agreement with SEMP, the Brazilian partner of Chinese smart TV manufacturer TCL. The LCD panel manufacturer’s logo will be on the sleeve of the São Paulo side’s home and away jerseys. SEMP was previously a club sponsor from '07-10. The financial terms of the one-year extension were not revealed (SOCCEREX, 6/15).

The Int'l Table Tennis Federation announced a sponsorship agreement with GoDaddy. The companies will work together to promote table tennis events globally. GoDaddy branding will be featured at sponsored events beginning in June. GoDaddy is the latest brand partner secured by the ITTF since taking the rights in-house at the beginning of '17 (ITTF). 

The Scotland women’s field hockey team signed Graham's The Family Dairy as an official sponsor. Graham's logo will be featured on the team's skorts, and the brand will also give players a selection of products throughout the year (THE EDINBURGH REPORTER, 6/15).

The Int'l Ski Federation (FIS) and Alisports announced an agreement that will see an initial push to activate 30 million Chinese snow sport participants. The agreement will see a number of partners collaborating to develop a grassroots "Get into Snow Sports -- China" development program and campaign (FIS). 

Spanish Basketball League (ACB) club Tecnyconta Zaragoza "unveiled a new logo in front of approximately 300 people, including club employees, sponsors and media." The logo features a red lion (MARCA, 6/15).

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ Morning Buzzcast: April 23, 2024

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SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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