EuroLeague Signs Three-Year Regional Sponsorship Deal With Endesa
EuroLeague Basketball signed a three-year sponsorship deal with Spanish energy company Endesa. Endesa is now an official regional sponsor of the EuroLeague and EuroCup. The Endesa brand will be present at each of the competitions' events at Spanish venues as well as on broadcast and digital platforms. EuroLeague Chief Business Development Exec Roser Queraltó said, "The trust that major brands like Endesa are placing in EuroLeague Basketball to reach a worldwide audience is constantly growing. They see that our leagues perfectly connect to the fans with a quality message that speaks their language" (EuroLeague).