Menu
Marketing and Sponsorship

Six Nations Organizers Seeking £100M Sponsorship As RBS Ends Involvement

A £100M ($126M) world record rugby union sponsorship deal "is being sought" by organizers of the Six Nations, according to Nik Simon of the London DAILY MAIL. The proposed six-year contract "will begin after this year’s tournament" and will amount to £17M ($21.4M) per year. That is "a big increase" on the £11M ($14M) per year paid by current sponsor RBS, which is ending its involvement "after 14 years." Six Nations CEO John Feehan said, "We want a sponsor who is actively engaged not just in Britain, but around the world. We see potential in markets like the USA. We want a brand to align with that." He added, "The Six Nations is the biggest sponsorship in world rugby by a country mile. We’ve been in contact with well over 150 companies and we’re in a very good place. It will probably be another six months until we have a decision. Being the highest bidder ticks a huge amount of boxes but it's not all about that" (DAILY MAIL, 1/25).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/01/27/Marketing-and-Sponsorship/Six-Nations.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/01/27/Marketing-and-Sponsorship/Six-Nations.aspx

CLOSE