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Marketing and Sponsorship

Marketplace Roundup: PSG's Official Partner Decks 11 Taxis Out In Club Colors

From Nov. 18 through Dec. 31, Paris St. Germain's official transportation partner G7 will use "11 taxis decorated in PSG colors." The 11 cars will "also sport players’ names," with #OnzeG7PSG helping to get fans involved on social media. Fans have the chance to "take one of the 11 taxis for matchdays." Supporters will also be able to "find them by chance on non-matchdays." G7 General Dir Nicolas Banchet said, "They will be in circulation for six weeks and have the goal of being as visible as possible. But they are only 11 cars in a fleet of 8,000" (SPORTS MARKETING, 11/18).

Bundesliga club Borussia Dortmund agreed to a new partnership with shoe manufacturer Atlas. The company will become a third-tier partner of the club and includes ad space on boards in camera view. The partnership "will run until the end of the '17-18 season." Atlas will pay an estimated €600,000 ($635,000) annually for its association with the club (SPONSORs, 11/18).

The ATP and French tennis equipment manufacturer Tecnifibre have announced a three-year extension of their partnership. The agreement sees Tecnifibre continue as a silver partner of the ATP World Tour through '20. The Paris-based global manufacturer will continue to produce the official racquet, string, bag and accessories of the ATP World Tour, and will remain a silver partner of the Barclays ATP World Tour Finals as well as the official stringing service of the tournament (ATP). 

The World Surf League announced that Corona will be the first title sponsor of the WSL Championship Tour event in Jeffreys Bay, South Africa. The event will be called the Corona Open JBay. Corona and the WSL announced a multi-year partnership in March, making the brand the official beer of the WSL globally (WSL).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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