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Marketing and Sponsorship

Adidas Unveils French Int'l Volleyballer Earvin Ngapeth As Brand Ambassador

French volleyball int’l Earvin Ngapeth was announced as adidas’ volleyball ambassador in France, according to Manon Barbay of SPORTS MARKETING. With the partnership, “adidas is dipping its toes into volleyball where the brand has little presence.” The French national volleyball team “drew national interest” in ’15 for winning the European Championships and the World League. Sponsorships “are rare for volleyball in France,” and this deal “shows adidas’ desire to invest in different sporting disciplines.” With more than 66,000 fans on Facebook and over 19,000 followers on Twitter, Ngapeth can “reach a large audience and allows adidas to communicate to is target of amateur volleyballers” (SPORTS MARKETING, 10/26).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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