The Int'l Cycling Union (UCI) and Swiss watchmaker Tissot have extended their partnership for a further four years until '20. The agreement, which started in '95, ensures that their long-term partnership will last for at least a quarter of a century.
The latest deal sees Tissot become the first "World Cycling Partner" in the history of the UCI. In addition, Tissot remains the official timekeeper of the UCI for the totality of it events and disciplines (UCI).
Bundesliga side FC Cologne secured Eisenbach Safes as a new fifth-level partner.
The agreement "will run for a single season, and the company, which manufactures gun cabinets and safety deposit boxes, will receive TV-visible branding by corner flags during home games."
Eisenbach Safes Dir of Marketing & Sales Karsten Gottschall "has claimed the deal is the beginning of a long-term partnership" (SOCCEREX, 10/17).
Japan Airlines will be the title sponsor of a new PGA Tour event near Tokyo. The Japan Airlines Championship, the first PGA Tour-sanctioned event to be held in Japan, will be played at the Narita Golf Club in Narita, Chiba Prefecture, Japan, the week of Sept. 4-10. The Japan Airlines Championship will feature a $2.5M purse and a field of 68 professionals (PGA Tour).
