Juventus Signs Regional Sponsorship Deal With Betting Company Sisal Matchpoint
Serie A club Juventus signed a partnership with betting company Sisal Matchpoint in a regional sponsorship deal, according to SOCCEREX. Sisal will become "the official Italian betting partner of the club, in a single season deal." The betting company will receive brand exposure inside the Juventus Stadium and at the club’s training ground, "and will be allowed access to players for marketing and communication campaigns." Juventus has won Italy's top-tier league a record 32 times, including each of the last five seasons (SOCCEREX, 8/1).