Social Video Service Provider Grabyo Expects Live Streaming To Boost Rights Values
Social video service provider Grabyo has seen “enormous growth” in its business as established and upcoming sports properties take advantage of its software tools, company CEO Gareth Capon said. The London-based company went from roughly 40 million views across its platform in '14 to about 724 million last year. It has already hit the 1-billion mark during the first two quarters in '16. Grabyo, which is not quite three years old, provides software tools to rights holders, broadcasters and content creators to edit and share clips across Facebook, Twitter, Instagram and YouTube. It also more recently moved into the live streaming space, distributing content through Facebook and YouTube, Capon told SBD Global. “Live is still the most valuable experience in sport,” Capon said. Grabyo’s partners, which include Wimbledon, La Liga and Formula E, may differ in how they use the company’s suite of tools, but not in their objectives, he said. “They are using social platforms to generate huge amounts of engagement, conversation and sharing around the [event], which encourages more people to get involved and therefore watch it on TV,” Capon said. While established properties like Wimbledon use Grabyo’s live streaming service to show warm-ups and behind-the-scenes activities, others, such as the Caribbean Premier League, use it to broadcast matches in regions where it does not have existing TV deals. “The smaller rights holders are a lot more open and innovative in the way that they go about distributing their content because they don’t have quite the scale of broadcast deals or the value of rights relationships,” Capon said. Through Grabyo’s help, all 34 matches of this year’s CPL season, which kicked off on June 29, will be live streamed on Facebook Live in 40 countries around the world, making it the first sports league to take this approach.