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Marketing and Sponsorship

James Rodriguez Is Latest Name To Join Calvin Klein Underwear Campaign

James Rodriguez has proven that he is not only a great football player, "but also a hot underwear model," according to Maria G. Valdez of the LATIN TIMES. The 24-year-old, who plays for Real Madrid and is the captain of the Colombian national team, "has nabbed a new gig off the field and in front of the cameras." Calvin Klein approached him to be one of the faces of the famous campaign "#mycalvins," which has seen the likes of Mark Wahlberg, Justin Bieber, Kate Moss, Kendall Jenner, Bella Hadid, Grace Coddington and Frank Ocean, among many other famous faces. In a video posted on Calvin Klein’s official YouTube page, "you can see a smitten James taking his clothes little by little for the lens of photographer Tyrone Lebon, while a woman behind the camera asks him personal questions such as 'Have you ever been in love?' to which he replied 'Yes, of course,' and 'Could you tell me about your first kiss?' which we all know now was 'quick.'" That became one of the slogans for James’ underwear campaign: "I am quick in #mycalvins." Another one of the slogans accompanying James’ image is "I look ahead in #mycalvins" (LATIN TIMES, 7/6).

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