Menu
Leagues and Governing Bodies

Opinion: Super Rugby Should Rethink Reluctance On Pacific Islands Expansion

It was almost a year ago that the New Zealand All Blacks "made history when they played a test in Apia for the first time," according to Gregor Paul of the NEW ZEALAND HERALD. On Thursday "more history will be made" when Super Rugby side Chiefs clash with the Crusaders in Suva, Fiji, in what will be the first Super Rugby game played in the country. Given the "historical reluctance" of major nations to play big matches in the Pacific Islands, this is "welcome progress." But while these one-off fixtures "suggest a new era of inclusion, they do more to highlight the continued exclusion of the Pacific Islands." It is the "same old reason why" -- there is not commercial return to be had "from setting up shop in the Islands." The individual nations have "tiny populations and economies and therefore virtually no broadcast audience or corporate support." And SANZAAR's "world viability assessment seems to begin and end with the commercial rather than playing prospects of a new territory." A competition that includes the "best players from the Pacific region in one highly competitive team has surely got greater value to broadcasters than one that has a huge geographic footprint but maybe only three or four potential winners?" (NZ HERALD, 6/29).

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/06/30/Leagues-and-Governing-Bodies/Super-Rugby.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/06/30/Leagues-and-Governing-Bodies/Super-Rugby.aspx

CLOSE