Premier League Side Swansea City Signs Shirt Sponsorship Deal With Beteast

Premier League club Swansea City signed a deal with Beteast as the club's main kit sponsor for the '16-17 season, according to Matthew Southcombe of WALES ONLINE. The betting company's logo "will appear on the front of the new Swans kit, replacing previous sponsor GWFX for the new campaign." In a record deal, Beteast "will also become the club's official Asian betting partner." Swansea vice-Chair & Commercial Dir Leigh Dinneen: "It is an exciting partnership and the biggest front of shirt deal the club has ever secured." The Swans "are expected to unveil their new kit soon as they are set to become the only club in the Premier League whose strip is manufactured by Joma." Joma is "producing a new home and away kit, footwear, training and leisurewear for the club’s sixth season in the top flight." Beteast "will appear on the front of all adult shirts but all kids' shirts will remain logo free due to advertising legislation" (WALES ONLINE, 6/2).