Media Notes: Ma Chaine Sport Acquires Chinese Super League TV Rights
French broadcaster Ma Chaîne Sport has acquired the broadcasting rights to the Chinese Super League, "which will see the remainder of the season aired in France." Building on its recent deal to air the English Premier League, MCS will begin coverage on April 22 "during the sixth round of fixtures." The deal "will see two live games per day, each weekend, promised to the channel." The agreement is the "first European broadcast deal for the CSL." Financial details are "yet to be released" (SOCCEREX, 4/13).
This summer's Copa América Centenario, the 100th anniversary edition of the South American continental competition, "will be available for Australian viewers to watch for free after broadcaster SBS picked up a deal for the knock-out stages." The quarterfinals, semifinals, third-place playoff and the final of the U.S.-hosted tournament "will be shown live in full HD by SBS." The competition expands SBS's global football rights portfolio. Across '16 it will also show the UEFA Champions League, UEFA Euro 2016, the English Premier League and the Spanish Copa del Rey, among others (SOCCEREX, 4/12).
Starting January 1, 2017, sports channel O2 Sport will "treat its viewers to up to 2,000 live broadcasts from all WTA tournaments," including the WTA Finals in Singapore. Digital broadcaster O2 TV has "obtained the WTA broadcasting rights that run through to the end of 2019." The entire package "boasts more than 3,000 live broadcasts, the traditional WTA Magazine show and matches from 54 tournaments worldwide, including, of course, the Prague Open" (PERFORM GROUP, 4/12).
Colombian broadcaster RCN announced that it acquired rights to this summer's Copa América. The Colombian national team will open the tournament against the U.S. on June 3 (EL HERALDO, 4/11).