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Volume 7 No. 149
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Allianz Ends Partnerships With German National Teams To Focus On Women's Bundesliga

Allianz decided not to renews its contract as partner of the German men's and women's national teams, according to Holger Rehm of SPONSORs. The insurance company is expected to focus on a different partnership. Allianz German Advertising & Sponsorship Dir Manfred Boschatzke: "We want to establish women's football more broadly. Therefore we've signed a five-year deal with the DFB (German FA) for the Allianz Women's Bundesliga in '14, and we will focus now on this one." Adidas' partnership with the German men's and women's national teams started in '11 and expired at the end of last year. Boschatzke: "The Allianz Women's Bundesliga allows us to communicate with fans and interested people year-round, in comparison to national team games that place only in certain weeks." Allianz paid an estimated €1M ($1.1M) as the main sponsor of the German women's national team (SPONSORs, 4/1).