Palmeiras Announces 'Brazil's Biggest Kit Sponsorship' Deal

Brasileiro club Palmeiras has struck a new R$58M ($14.5M) kit sponsorship deal "believed to be the largest" in Brazilian club football, according to SOCCEREX. The São Paulo club announced last week that financial firm Crefisa and Faculdades das Américas, an educational network, "will be the exclusive sponsors of the side’s kit until the end of the 2016 season." Under the deal the two companies, which share the same parent company, "will receive branding in various positions on Palmeiras’ kit." FAM logos "will be displayed on the shorts and socks, as well as on the shoulder, sleeve and around the waist of the shirt." Crefisa will "take the main chest position on the shirt, with additional spots on a shoulder and a sleeve." According to Maquina do Esporte, the deal is worth R$58M, surpassing the Brazilian record $10.4M "shirt deal agreement Corinthians signed with Caixa last February." Corinthians is "yet to announce a new kit sponsorship deal" for '16 (SOCCEREX, 2/1).