Marketplace Roundup: Big Bash League Announces Partnership With Warner Bros.

The Big Bash League announced a new partnership with Warner Bros. Pictures and Warner Bros. Movie World. As part of the partnership, the Jan. 2 match between Perth Scorchers and Sydney Sixers at the WACA will see the clubs wearing limited edition Batman and Superman playing gear, respectively (BBL). ... Dunlop will become the tire supplier for the Shell Advance Asia Talent Cup from '16 onwards. Dunlop Motorsport and Dorna Sports signed a contract for the exclusive supply of tires to the Shell Advance Asia Talent Cup, a deal which will run during the '16 season. Dunlop already supplies tires to both the Moto2 and Moto3 World Championships (Asia Talent Cup). ... National Rugby League club Penrith Panthers announced that VIA Network signed on as the club’s official training partner through the end of the ’18 season. The logo of the network’s employment and recruitment arm, VIA Careers, will appear on the lower back of all Panthers jerseys for the next three seasons. The organization will also work closely with the Panthers Group in the areas of staff training and recruitment (Penrith Panthers). ... Paris St. Germain and Levi’s joined forces with the launch of a range of denim products. The collaboration focuses on providing football fans around the world with clothing that they can wear during sporting occasions and in their daily lives. PSG Dir of Brand Diversification Fabien Allègre said, “We are glad to welcome Levi’s into the Paris St. Germain family. ... Developed with a leading American brand, this collaboration demonstrates once more the capacity of the club to differentiate itself from others” (PSG).

HISTORIC PARTNERSHIP: William Hill will become the official betting partner of the Australian Open. The agreement includes sponsorship of the Australian Open Series, including the Hopman Cup in Perth, the Brisbane Int'l, Apia Int'l Sydney, Hobart Int'l and the World Tennis Challenge in Adelaide, all official lead-in events to the first Grand Slam of the year. William Hill will extend its sponsorship rights with Tennis Australia to work with the official Australian broadcast partner in Channel 7, via an exclusive advertising package across both TV and digital (William Hill).