Basketball Bundesliga (BBL) side s.Oliver Würzburg "has signed a new partnership with retirement specialist BVUK Group." The company's logo "will be present on the front of the team's jersey." The deal will run "until the end of the '16-17 season." The partnership "has an estimated value in the low-six figures" (SPONSORs, 8/28). ... As previously reported by SBD Global, UEFA agreed to a partnership with Heineken that will see the Amstel brand become an official partner of the UEFA Europa League for the '15-18 rights period (UEFA). ... UEFA launched a new brand identity for the Europa League on Friday at the preseason-opening draw in Monaco. It is inspired by the connection between players and fans. New music has also been composed to capture Europa League matchnights (UEFA). ... Pro12 side Ospreys launched its '15-16 away shirt, which features OSTC FX as the primary sponsor, during the match against Saracens at the HAC. The club and firm agreed to a one-year extension of the previous deal, keeping OSTC FX on the front of the away shirt. The new white and magenta jersey was previously unveiled at the Liberty Stadium, along with the home kit and the team's training and leisurewear (Ospreys).
