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Asian Tour CEO Mike Kerr Says Europe Merger Will Be Game Changer For Golf

Asian Tour CEO Mike Kerr said that the merger of two of the world's major golf tours "will see the largest shake-up of the professional game since the European Tour was created more than 40 years ago," according to the AFP. The European and Asian tours "declared last week that they intend to combine their playing memberships and business dealings into a mega-tour that will stretch from the Atlantic coast of Ireland to the shores of the Pacific in the Far East." When asked whether it was golf's most important development since the European Tour's creation in '72, Kerr said, "I can't think of anything bigger." Kerr said that "details of the new tour could be announced very soon as talks to hammer out the details were already at an advanced stage." He said, "We are working through this as fast as we can. I don't envisage it will be a protracted and prolonged process." Kerr said discussions were "confidential" but did confirm that there would in the future be just one tour with a single membership comprising the current players on the European and Asia Tours. He said, "This will involve the merger of the memberships and the merger of the business. You can make that leap, yes, to say there will be a single membership." He said that "the announcement had been well received within the game and it now was a case of talking to the players and ensuring they understood the plan and were comfortable with it." Kerr: "We are now starting that process on both sides. Everything that I have heard, either through the media, through partners, sponsors or from players has been very positive. Quite honestly there has been no negativity whatsoever" (AFP 8/27).

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