Bundesliga Side Hertha Berlin To Sign $20M Shirt Sponsorship Deal With Bet-At-Home

Bundesliga side Hertha Berlin "will sign a new shirt sponsorship deal with sports betting provider bet-at-home," according to Roberto Lamprecht of BILD. The three-year deal has a reported value of €18M ($19.8M). In addition to the €6M ($6.6M) annually, the club "could receive bonus payments if it qualifies for European club competitions or wins the league title." Bet-at-home "will become the shirt sponsor of the first team and the U23 team." German laws "prohibit betting providers from sponsoring youth teams." Hertha "is currently looking for a youth team sponsor, which will bring in extra money." Hertha GM Michael Preetz: "If something is signed, we will announce it. Prior to that we don't engage in speculations." The deal "is expected to be signed in the next several days" (BILD, 7/5).