Team Sky Manager Dave Brailsford said that cycling should copy F1 and "allow TV viewers to hear radio communications between teams and their riders," according to Matt Slater of the BBC. The former British Cycling performance director believes that it will "help explain the sport's tactics." Brailsford does not "want to see a drastic overhaul of the sport but is also in favour of shorter stages." Brailsford said, "It would be super interesting to hear what the sporting directors are saying to the riders. It's a complex sport. You've got all the sporting directors in the cars trying to play out hundreds of scenarios, like 'who is going to chase?'" Team Sky is one of 11 leading teams that have "combined to form Velon, a joint venture intended to bring more money into the sport by packaging it better" for TV. As well as sharing radio communications with broadcasters, Brailsford would like to "see more cameras on bikes and in team cars." Prior to the start of the Giro d'Italia on May 9, Velon "announced its first on-bike camera deal with the race's owner RCS." This move has been "welcomed by broadcasters, although they have pointed out that the pictures cannot be used until after the race" (BBC, 5/20).
