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Sony Signs Three-Year, High 8-Figure Partnership With UEFA For Champions League

Sony Corp. has re-upped its partnership with UEFA's Champions League in a three-year deal that will be announced on Thursday. An industry source said the multi-year deal with Europe's most prestigious club football competition is worth "high eight figures per season." It will run through the '17-18 campaign. The new deal will incorporate not only PlayStation, currently the official gaming partner of the UEFA Champions League, but also the Sony Mobile brand, closing out the mobile device category (for the '15-18 cycle) that is currently held by HTC. According to sources, the deal was negotiated by TEAM Marketing AG, UEFA’s exclusive marketing agency for its club competitions, including the Europa League. This season's Champions League final between Juventus and Barcelona is scheduled for June 6 at Berlin's Olympic Stadium.

SBJ Morning Buzzcast: March 18, 2024

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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