Puma Signs New Global Partnership With Italian Football Federation

The Italian Football Federation (FIGC) and Puma announced a new partnership that will see the sports brand operate as the FIGC’s lead partner into the next decade. Through this agreement, Puma has extended and increased its marketing rights as well as retaining the exclusive master license to actively manage the entire global licensing portfolio of FIGC assets. Puma will also continue as the official supplier supporting all associated FIGC teams. FIGC and Puma will entail shared marketing investment allocated to core areas of focus within the FIGC program including youth development, women’s football, countering racism and the internationalization of the FIGC brand. Dating back more than 10 years, Puma first became the partner of the "Squadre Nazionali" in '03 (Puma).