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Marketing and Sponsorship

Former Brazilian Int'l Kaká Signs Product Contract With Midway Labs

Former Brazilian int'l Kaká signed a product contract with dietary supplement company Midway Labs, according to Adalberto Leister Filho of MAQUINA DO ESPORTE. Kaká will be "debuting a line of Midway products" in the U.S. He will not receive a "fixed pay," but will be compensated with a percentage of the line's sales. Kaká: "Midway Labs was the company that I found the possibility of having key values in common, to transmit these values to improve quality of life with the use of dietary supplements." Midway CEO Wilton Colle added that the "goal for these dietary supplements is to create a culture of mass consumption with roots in scientific research." Kaká's line "will be released later this year" (MAQUINA DO ESPORTE, 3/2).

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