Former England Captain Alan Shearer Featured In Latest Barclays EPL Ad

Barclays "launched a campaign giving away football tickets to young fans" with an ad featuring former England captain Alan Shearer, according to Gurjit Degun of CAMPAIGN LIVE. The ad by Bartle Bogle Hegarty London and Havas Sports and Entertainment "shows Shearer reminiscing" about the first time he went to watch Newcastle play. At the end, Shearer "surprises a young boy with free tickets to a football game." As part of the "spirit of the game" campaign, Barclays is giving fans the chance to win tickets to watch their favorite team every week for the remainder of the '14-15 football season. The campaign "also includes opportunities to win mascot places," a school visit from the Premier League trophy or to play on a Premier League pitch. The campaign "was created by Ed Cole and Lewis Mooney." It "was directed" by Si @ Ad through Academy Films. Media planning and buying "was handed by Maxus" (CAMPAIGN LIVE, 2/27).