Despite the major interest in the Socceroos' Asian Cup semifinal against the UAE on Tuesday night, Nick Kyrgios' quarterfinal against Andy Murray "was a ratings hit," according to Michael Chammas of the SYDNEY MORNING HERALD. Channel Seven's coverage of the match on Rod Laver Arena "averaged 2.5 million combined metro and regional viewers with a peak audience of 3.5 million, making it the most watched match of the Australian Open." It was also "the highest rating program of the summer" (SMH, 1/28).
IN GERMANY: QUOTENMETER's Manuel Nunez Sanchez reported pan-European broadcaster Eurosport "attracted 20,000 viewers to its broadcast of the Australian Open on Wednesday." The coverage of the quarterfinal matchups had a market share of 0.8%. In the target demographic, Eurosport's broadcasts, which started in the early morning hours, had a 0.4% share as 10,000 viewers tuned in. The viewing numbers increased to 80,000 starting at 9:25am. The market share rose to 1.2%. In the target demo, the tennis coverage was watched by 20,000 viewers and had a 0.8% share (QUOTENMETER, 1/28).
