Europcar has been chosen as the official car hire supplier to the
Lawn Tennis Association (LTA). Under the new three year agreement, Europcar becomes the official supplier of car hire for the Aegon Championships in London, the Aegon Eastbourne International, the Aegon Birmingham Classic and the Aegon Nottingham Opens.
The LTA is the national governing body of tennis in Great Britain and is committed to growing the sport by getting more people to play tennis more often. Through its partnership with Europcar, now players, coaches and staff will gain access to world class car hire, taking them to and from tournaments and events.
This is a major partnership for Europcar, providing extensive promotional opportunities, as well as giving the LTA the benefit of quality car hire and transport solutions. Through the partnership, Europcar also has exclusive agreements for five Aegon tennis events, offering courtside branding, as well as logo placement and advertising opportunities in programmes and hospitality areas.
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Europcar "has been chosen as the official car hire supplier to the Lawn Tennis Association," according to Vicky Karantzavelou of TRAVEL DAILY NEWS. Under the new three-year agreement, Europcar "becomes the
official supplier of car hire" for the Aegon Championships in London, the
Aegon Eastbourne Int'l, the Aegon Birmingham Classic and the
Aegon Nottingham Opens. The partnership will provide Europcar with "extensive promotional
opportunities." Through the partnership, Europcar "also has
exclusive agreements for five Aegon tennis events, offering courtside
branding, as well as logo placement and advertising opportunities in
programmes and hospitality areas" (
TRAVEL DAILY NEWS, 1/7). EVENT MAGAZINE's Katie Deighton reported the LTA also announced a new partnership with Quorn, "which will see the meat substitute brand become the title sponsor of a
family-focused tennis competition." The partnership "will be further marketed" across the five ATP and WTA tournaments staged annually by the LTA (
EVENT MAGAZINE, 1/8).
