The Int'l Equestrian Federation (FEI) renewed its longstanding broadcast partnerships with the European Broadcasting Union and IMG through to the end of '22 in agreements that will increase coverage of the world’s most prestigious equestrian events. The new agreements provide the FEI with a guaranteed minimum financial return of an undisclosed eight-figure sum, and additional value-in-kind in distribution and production-related consultancy and services (IMG). ... Second-tier rugby league side London Broncos Rugby League signed OSTC FX as an official club partner in a three-year deal. OSTC FX will become the London Broncos' official foreign exchange partner with its logo featured on the home and away shirts for '15 (London Broncos). ... Allcargo Logistics has become the official logistics partner of Int'l Premier Tennis League team DBS Singapore Slammers (Singapore Slammers). ... BBB Cycling has signed a new sponsor agreement with the French World Tour team FDJ for '15 (BBB Cycling).
THE PEOPLE'S COURT: Tennis Australia and the Transport Accident Commission have signed a new partnership that will provide more than 300 tennis fans with the chance to play on the People's Court at the Australian Open in '15. Court 9, generally a match or practice court during the event, will be transformed into the People’s Court, with competitors enjoying a total Australian Open playing experience complete with a chair umpire, ballkids, statistician and court services (Australian Open). ... Super Rugby side NSW Waratahs and Ricoh Australia announced a partnership that will see the company featured prominently on match day, with jersey sponsorship and grass signage at home games.
Ricoh will occupy the collar position of the '15 jersey (NSW Waratahs) ... British Triathlon named Yellow Jersey Cycle Insurance as its official cycle insurance supplier (British Triathlon). ... Netball New South Wales and the NSW Swifts signed a new two-year partnership with sports equipment company SKLZ, which joins the organization as a team partner (NSW Swifts).
