Belgian Pro League side RSC Anderlecht announced a three-year sponsorship deal with German financial services company Allianz (RSCA). ... A-League side Brisbane Roar partnered with online bookmaker Ladbrokes for the '14-15 season. Ladbrokes joins the club as silver partners and will leverage its partnership through stadium signage at Brisbane Roar home matches (Brisbane Roar). ... Serie B side Brescia agreed to "a sponsorship deal" with aluminium and PVC marquees producer Falar. The logo of the company will appear on the Serie B side’s playing shirts for the rest of the '14-15 season. Falar will serve as a second-tier sponsor of the club, below kit supplier Joma and UBI Banco di Brescia (SOCCEREX, 10/28). ... The England Footballers' Foundation teamed up with UNICEF in a new four-year partnership with the world’s leading children’s organization to help tackle malaria. The partnership will use the players' global status to raise funds and awareness (FA). ... Australian lifestyle brand Sportscraft has been announced as the official supplier of opening ceremony and formal uniforms to the 2016 Australian Olympic Team, designing the symbolic apparel for the seventh time. The design process is currently underway with the official uniform expected to be revealed in mid '16, and worn by the '16 Australian Olympic Team for the first time at the Opening Ceremony of the Rio 2016 Olympic Games on Aug. 5, 2016 (AOC).
TINY BUBBLES: ManU announced a multi-year sponsorship with Chi Limited to become the club’s official soft drinks partner in Nigeria. The deal will allow Nigeria’s market leader in fruit juices to use the ManU crest and club imagery on a range of products throughout Nigeria (ManU). ... Sandown Park Racecourse announced that bookmaker bet365 extended its sponsorship of the two-day bet365 Meeting for a further three years. Taking place at the end of April each year, the two-day festival features the Grade One bet365 Celebration Chase and Grade Three bet365 Gold Cup Steeple Chase (Jockey Club). ... Indian multinational steel-making giant Tata Steel "became the associate sponsor of the upcoming Hero Hockey
Champions Trophy to be held in Bhubaneswar" from Dec. 6-14 (PTI, 10/29). ... The Welsh Rugby Union signed a new four-year deal with equipment supplier Rhino Rugby, which is set to benefit both the grassroots game in Wales and the national squad. Rhino Rugby, which has been official supplier of scrummage and training equipment to the WRU since '05 -- has committed to support Welsh rugby until '18 (WRU).
