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Marketing and Sponsorship

Inter Milan CEO Hints 20-Year Partnership With Pirelli May End After Current Season

Inter Milan CEO Michael Bolingbroke hinted that the 20-year partnership between the club and main sponsor Pirelli "might come to an end at the end of the season," according to FOOTBALL ITALIA. Bolingbroke suggested this possibility "during a meeting between shareholders held in Milan." Bolingbroke: "In June we’ll celebrate 20 years with Pirelli as a partner and as far as I know it’s the longest partnership in football history. ... It seems impossible to imagine ourselves without Pirelli, but everything comes to an end. We are currently negotiating with them in order to understand what to do. In a commercial partnership both parties must take advantage." Bolingbroke also said that the club "will keep following Financial Fair Play rules in the near future" (FOOTBALL ITALIA, 10/20).

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