IPL Team Co-Owner Khan Feels The Only Way To Make Games Popular Is Through TV

Indian Premier League franchise Kolkata Knight Riders co-Owner Shah Rukh Khan "is happy that several actors are encouraging different sports in the country, but he feels the only way to make the games popular is through TV," according to IANS. Appreciating the efforts of actors like Abhishek Bachchan, who has invested in a Kabaddi team as well as in a football franchise, SRK said, "We should be supporting every kind of sport and I am glad some of the actors have come forward." He added, "But it can only happen through TV. Till the time a sport is not popular on TV, it won't get the required encouragement. That's the reality." He also said that sports "have to reach out to a larger audience base via the digital medium, especially via the internet and platforms like YouTube" (IANS, 10/3).