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Marketing and Sponsorship

Marketplace Roundup: Werder Bremen Agrees To New Partnership With One.de

Bundesliga club Werder Bremen has agreed to a new partnership with online electronics retailer one.de to become the team's new IT partner. One.de will be visible on LED boards inside the Weser stadium during the '14-15 season (Werder Bremen). ... Juventus confirmed an agreement with Trussardi which sees the Italian fashion company continue to be the club’s official formal suit supplier for the next two seasons. Designed by Levriero, the blue pinstripe suits will be worn for the next two terms (Juventus). ... England Hockey and synthetic surfacing supplier Notts Sport announced an official partnership that sees Notts Sport become the official facilities partner. The new partnership means Notts Sport will work with England Hockey to ensure that clubs, schools and local authorities can deliver new and refurbished hockey facilities to help grow the game in communities up and down the country. Notts Sport is the official club weekend partner of England Hockey beginning in '15. The nationwide event runs annually each September, providing a series of events at hockey clubs around the country (England Hockey).

CATCHING SALMON: JudoScotland announced that the Scottish Salmon Company will be its new headline sponsor. The connection between the Scottish Salmon Company and Judo Scotland came from Scottish judoka George Kerr, when the business got involved in supporting judo in the Outer Hebrides, where it has a processing plant and 26 salmon farm sites (JudoScotland). ... Serie A side Torino FC extended its sponsorship deal with the Italian branch of Japanese automotive brand Suzuki for an extra year. The Suzuki logos will remain on the chest of the team's shirts for the remainder of the '14-15 season (SOCCEREX, 9/2).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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