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Volume 6 No. 215
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Premiership Side Bath Rugby Signs Two-Year Deal With Brewer Bath Ales

West Country brewer Bath Ales has come on board as an official partner of Premiership side Bath Rugby ahead of the upcoming season. The two-year agreement, which starts immediately, is the biggest partnership deal the brewer has ever committed to and signals a significant investment by the business. Bath Ales' branding, featuring beer brand Gem, will be included on the team’s shorts throughout the season. The West Stand at the Recreation Ground will be Bath Ales-branded, and in-stadia advertising and regular product sampling will take place through the season (Bath Rugby).