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Volume 6 No. 214
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Setanta Sports, Premiership Rugby Side London Irish Announce Marketing Partnership

Setanta Sports and Premiership rugby side London Irish announced a marketing partnership, which will see the broadcaster use the club’s players in the promotion of its coverage of the Premiership in Ireland. Setanta will use London Irish players in weekly syndicated media content across a number of Irish media platforms. It is hoped the deal will benefit the Exiles promotion in Ireland as well as driving the Irish audience for Premiership Rugby (Setanta).