Dublin-Based MSL Motor Group To Sponsor Setanta Sports' Premiership Coverage
Dublin-based MSL Motor Group "signed up
to sponsor Setanta Sports' premiership coverage for a fourth consecutive
year," according to the IRISH INDEPENDENT. Setanta said that "it has seen a significant increase in new business and sponsorship revenue year-on-year." The Irish pay-TV station "will broadcast 140 live English Premier League shows this season alongside sponsor MSL." MSL said that "the sponsorship has given brands and dealerships access to 1.2
million Irish homes within the 643 million the premier league reaches
annually" (IRISH INDEPENDENT, 8/18).