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Volume 10 No. 24
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German Football League Renews Licensing Deals With Electronic Arts, Topps

German Football League (DFL) Sports Enterprises awarded the licensing rights for interactive entertainment products for the Bundesliga and 2nd Bundesliga to Electronic Arts for another three seasons. Electronic Arts, which has been a partner of the league since '98, received the exclusive rights for match and manager simulation. In addition, Dutch company Gamebasics received a manager simulation license in German, Turkish and Arabic. All licenses are valid across all gaming platforms and operating systems. In the sticker and trading cards sector, Topps Germany remains the league's official partner. Topps also received the license for a digital trading card game. The digital sticker rights went to 2stic (DFL).