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Volume 10 No. 23
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Puma Confirms Interest In Entering Strategic Partnership With Borussia Dortmund

Puma CEO Björn Gulden confirmed the company's interest "in entering a strategic partnership with Borussia Dortmund," according to REUTERS. Gulden said in an interview, "It's a possibility." There "have been rumors that Puma wants to purchase a stake in Germany's only publicly traded club" since shirt sponsor Evonik increased its involvement and acquired a 9.06% stake in Borussia Dortmund. However, Gulden said that "there is no rush to make a decision." He said, "We have a kit supply deal with Borussia Dortmund until 2018, so no matter what, we are in a long-term relationship with the club" (REUTERS, 8/9).