Australian Twenty20 side Perth Scorchers signed national IT and communications company Amcom as the
club’s new joint principal partner. Amcom's logo will
feature on the players’ shirts for home and away matches for the '14-15 T20 Big Bash League Season (Perth Scorcher). ... League Championship side Leeds United announced Symington’s as the latest business to join the Leeds United Commercial Partners
program. Under the new partnership
agreement Symington’s will promote its Mug Shots range of instant
snack soups. Under the new agreement the Mug Shots brand will be featured
around Elland Road and includes high profile signage on the external
North East corner of the stadium. Mug Shots will also receive TV branding at the stadium and advertising throughout matchday
media and across the club's digital and social media platforms (Leeds United). ... Juventus renewed its sponsorship agreement with Fiat until '21. The agreement will begin with the '15-16 season. Juventus said that the new deal is worth $22.75M per season plus variable bonuses "based on the club's results in national and international competitions" (AP, 7/31).
IN GERMANY: Second Bundesliga club FC Kaiserslautern has signed a new shirt
sponsorship deal with online payment system paysafecard. The company's
logo will make its debut on the front of the jersey during the club's
season opener on Monday against 1860 Munich. The one-year deal was
brokered by Kaiserslautern's marketing partner Sportfive (FC Kaiserslautern).
... Second Bundesliga side VfL Bochum agreed to a new partnership with
Hospitality Alliance. The hotel chain, which has been a partner of the
club since the '09-10 season, will increase its involvement and receive
logo presence in and around the rewirpower Stadium (VfL Bochum).
... Six German 3rd League football clubs have signed new shirt and main
sponsorship deals ahead of the '14-15 season. Chemnitzer FC (F. Becker
Line), Dynamo Dresden (Feldschlößchen), Energie Cottbus (Karton.eu), MSV
Duisburg (Duisburg Zoo/Schauinsland-Reisen), Hansa Rostock
(Kurzurlaub.de) and VfL Osnabrück ("Wir sind Osanbrücker"/several
companies). The average price for a shirt and main sponsorship deal in
the 3rd League is about €430,000 ($577,000) (SPONSORs). ...
Bundesliga club SV Werder Bremen has "secured sponsorship from Baufix
for the new Bundesliga season." The company, which specializes in wood
paints and varnishes, "secured in-stadium advertising rights at Bremen’s
42,500-capacity Weserstadion" in a deal worth around €200,000
($269,000) (SOCCEREX, 8/1).
... Merck "has secured the naming rights" to the home of 2nd Bundesliga
club SV Darmstadt 98.
The pharmaceuticals group "has reached a five-year deal," worth an
annual €300,000 ($400,000), with the city of Darmstadt, to put its name
to the 19,000-capacity Stadion am Böllenfalltor. The deal "also covers
the new stadium planned for the city, work on which is expected to begin
in 2015" (SOCCEREX, 8/1).
IN MEXICO: NFL Mexico Dir General Arturo Olivé said that the NFL's new sponsorship with Grupo Modelo in Mexico, through the Bud Light brand, "will be beneficial for the plans to hold a game in Mexico City." Olivé said, "This could help us because people are surely interested in the game and it will be useful to have this presence, as they already have at Estadio Azteca and at Ciudad Universitaria's Olympic stadium." He added that sponsorships are "just one of many factors in the effort to bring the NFL back to Mexico." The NFL in Mexico received its annual fan study, which indicated that the Dallas Cowboys "are again the most popular team in Mexico" (LA AFICION, 8/2).
