Handball Bundesliga (HBL) side HBW Balingen-Weilstetten has signed a sponsorship deal with plastics producer Becker. The company's logo will be featured on the front of the club's jerseys (HBW Balingen-Weilstetten). ... Second Bundesliga club Kaiserslautern has decided to end the recently expired partnership with online ticket marketplace viagogo (FC Kaiserslautern). ... Courier company Deutsche Post AG reached a deal with the German Football Federation (DFB) to become the main partner of its new website for amateur football, www.fussball.de. In addition, Deutsche Post will become a partner of amateur football in Germany. The company has been a premium partner of the DFB (DFB). ... Serie A side Cagliari "has signed a three-year partnership with Italian sports marketing firm Gsport."
The team, from the capital of the Italian island of Sardinia, "will task Gsport with the redevelopment of its business activities and hospitality operation" at its 16,200-capacity Sant’Elia stadium.
Beyond the duration of the deal, contractual details "have not been revealed" (SOCCEREX, 7/29). ... French club AJ Ajaccio has "agreed a shirt sponsorship deal with Suite Home, a chain of apartments and hotels."
Suite Home’s logos "will appear on all three kits AJ Ajaccio will wear during the coming season" (SOCCEREX, 7/29). ... Polish club Legia Warsaw has "signed a deal with tablet and smartphone manufacturer Modecom Company."
The deal "is the latest commercial agreement struck by the club this summer, following a major renewal with PepsiCo earlier this month" (SOCCEREX, 7/29). ... Global financial trading company TradeNext signed a preferred partnership with League Championship side Derby County FC. The two-season deal will see Indian-owned TradeNext and the club work together on a series of community initiatives. The partnership in football is the first in the U.K. for TradeNext (TradeNext). ... Emirates and Portuguese side Benfica "have signed a three-year agreement." Emirates is now the official airline partner of the club until '16. Benfica "will play a key role in Emirates’ sponsorship portfolio made of top sporting clubs, tournaments and high profile cultural events worldwide" (VOXY, 7/29). ... The Man City Women's Football Club and the Women's Sport and Fitness Foundation have launched the first stage of a partnership aimed at involving more women and girls in the sport (MCWFC).
