Menu
Media

Pepsi Releases Latest 'Beats Of The Beautiful Game' Short Film

Pepsi premiered the latest short film off the Pepsi "Beats of the Beautiful Game" album in partnership with Cine Favela, a Brazilian cultural non-profit organization providing film education and tools to aspiring new young directors from the favelas of Brazil. Pepsi focuses on young, aspiring Brazilian talent by featuring the track "Guerreira" by Pearls Negras from Morro do Vidigal, a Rio de Janeiro community. The film follows a young boy through the streets of Brazil. On his journey, he shows the world the early ardor and loyalty for football -- from watching the game with his extended family, painting flags on his street and trading the traditional player stickers to finding a ball and pitch wherever possible. Since May 12, Pepsi has premiered a new track and corresponding short film each week (Pepsi).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/07/11/Media/Pepsi-Beats.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/07/11/Media/Pepsi-Beats.aspx

CLOSE