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Volume 6 No. 197


The IOC "has failed to secure its asking price for the Australian media rights after Seven Network lodged the only firm bid" in a deal worth A$200M ($188M), according to Darren Davidson of THE AUSTRALIAN. Ten and Nine networks "pulled out of the race because of the huge cost outlay, the unfavourable time zone for the Rio 2016 Summer Olympic Games, and weak conditions in the advertising market." The IOC wanted A$250M, but Ten and Nine "will instead turn their attention to other sports rights as they come to the market in the next two years." The "lack of bidding tension enabled Seven to lodge a lowball bid, and a deal is understood to have been agreed with the IOC about four weeks ago." Seven "was keen to recapture the rights it lost to the Nine Network after two decades as the home of the Olympics." Although Seven "is likely to lose money as the sole rights holder, there are other benefits including the promotional platform the large audiences provide" (THE AUSTRALIAN, 7/10). In Sydney, John Lehmann reported the deal "will mean a return to the Olympics for veteran broadcaster Bruce McAvaney, who famously called Cathy Freeman’s nation-stopping run for gold at the 2000 Sydney Games." Seven Chair Kerry Stokes, "a sports nut who was spotted in the royal box at Wimbledon with David and Victoria Beckham and actor Samuel L. Jackson, took a personal interest in negotiations." One source said, "Seven see the Olympics as part of their heritage and there’s plenty of excitement about the Games coming back" (DAILY TELEGRAPH, 7/9).

Mexican tycoon Carlos Slim "is continuing to invest in football," as he has decided that his Uno TV channel will televise Liga MX side Universidad de Guadalajara's home games during the upcoming season, according to Rigoberto Juárez of LA AFICION. Since the club earned promotion to the top flight, "the biggest question was who would be the new owner of the team's TV rights." Universidad gave PCTV "an opportunity, but the offer never reached what the club wanted." In the same fashion, "what Televisa offered to the club's executives was not enough, as they believe they have a brand that should not be paid like a recently-promoted team." Leones Negros Exec VP Alberto Castellanos, though, said of the agreement, "We have not signed anything. We are in the negotiation process, PCTV has the first option and we are proposing offers to them to see if they will equal or improve on the offer [from Uno TV]. If not, we will continue with the process of assigning the TV rights to the best proposal for us" (LA AFICION, 7/9).

Broadcasters in Spain are "looking for clients ahead of the new TV landscape in La Liga that might be in place next summer," according to José Félix Díaz of EL CONFIDENCIAL. With "the possibility of centralized sharing of TV revenue growing more remote, all the teams are looking for the best positioning possible." Atlético Madrid is one club "that could change its broadcaster." Mediapro "has tempted the club with an offer better than" the €42M ($57.3M) per year the team currently receives from Digital+. Atlético President Enrique Cerezo met with Mediapro President Jaume Roures in a Madrid restaurant "a few days ago." Atletico ($57.3M) per year and Real Sociedad (€25.5M ($34.8M) per year) "are the two teams that currently have contracts with Digital+," but they seem determined to listen to the offer being made by Mediapro (EL CONFIDENCIAL, 7/9).

Germany's 7-1 win over Brazil in the World Cup on Tuesday "was also a big deal on Twitter," according to Stuart Dredge of the London GUARDIAN. The social network said that the match "became its most discussed sports game ever," with 35.6 million tweets. It "easily beat the previous record" of 24.9 million tweets set by the Super Bowl earlier in '14. Germany's fifth goal, scored by Sami Khedira, "also broke another Twitter record," helping the match peak at 580,166 tweets per minute (TPM). That "is a sign of Twitter's growth." In '12, Usain Bolt's Gold-Medal 200m sprint "peaked at 80,000 tweets per minute." The World Cup "has become the latest showcase event for Twitter's second-screen ambitions, complete with a promoted section within the company's mobile apps when matches are playing" (GUARDIAN, 7/9). To see the global Twitter activity during game's 90 minutes, click here.


German public broadcaster ZDF "set a new ratings record for its broadcast of the World Cup semifinal match between Germany and Brazil," according to Manuel Weis of QUOTENMETER. A total of 32.57 million viewers tuned in to watch Germany's "blow-out victory." The number "surpassed the previous record" of 31.1 million viewers, which was set during the 2010 World Cup semifinal game between Germany and Spain. ZDF recorded a market share of 87.8% for its broadcast on Tuesday night. In the target demographic 14-49, Germany's 7-1 victory obtained a market share of 89.3% while an average of 14.45 million viewers tuned in (QUOTENMETER, 7/9).