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Volume 6 No. 194


Bulgarian commercial and pay-TV broadcaster BTV "has extended its rights deal" for the UEFA Champions League, according to SOCCEREX. The extension, which commences with the '15-16 season, "is set to run for three years." The deal -- which includes online and mobile rights -- "was struck with the Team Marketing agency," which works on behalf of UEFA (SOCCEREX, 7/3).

The England & Wales Cricket Board has agreed to "a new broadcasting rights deal with Fox Sports in Australia," according to the PA. Fox "will show live coverage of this summer's home series against India, next year's pre-Ashes series against New Zealand and this weekend's match between MCC and a Rest of the World XI at Lord's" (PA, 7/3). In Melbourne, Chloe Saltau wrote the end of the blackout means that "Australians can watch the five-Test series between Alastair Cook's struggling team and MS Dhoni's India starting at Trent Bridge." The series could determine the future of Cook's captaincy, "which hangs in the balance after the Ashes whitewash and a home series loss to Sri Lanka, although the English can take some heart from India's uninspiring record on the road." Australian cricket lovers "vented their frustration at not being able to watch Sri Lanka's tour of England, with many threatening to cancel their pay TV subscriptions, but Fox Sports has picked up the rights for the rest of the English summer at the 11th hour." There was no mention of Australia's imminent tours of Zimbabwe or the UAE, "but Fox Sports is believed to be in negotiations for those series" (THE AGE, 7/3).

Andy Murray’s early Wimbledon exit "deprived BBC1 of a ratings bonanza" with just 2.5 million viewers watching the defending champion’s quarterfinal exit, according to John Plunkett of the London GUARDIAN. Murray’s straight sets defeat by Grigor Dimitrov "peaked with 2.5 million viewers, a 38% share of the audience, on Wednesday afternoon." BBC1’s coverage of the tennis averaged 2.2 million viewers (26.4%) between 1:45-6pm, while on BBC2 it had 1.2 million viewers (11.4%) between 1-8pm (GUARDIAN, 7/3). QUOTENMETER's Sidney Schering reported German pay-TV channel Sky "attracted only 10,000 viewers for its broadcast of the women's quarterfinal match between Sabine Lisicki and Simona Halep." The number translated into a market share of 0.1%. In the target demographic 14-49, Halep's straight victory also obtained a share of 0.1%. Wednesday's second women's quarterfinal featuring a German player recorded a market share of 0.2%. Eugenie Bouchard's two-set win over Angelique Kerber recorded a 0.4% market share in the target demographic. The men's quarterfinal between Roger Federer and Stanislas Wawrinka was watched by 10,000 viewers and had a 0.1% share. In the target demographic, Federer's four-set victory also obtained a 0.1% share (QUOTENMETER, 7/3).

OH CANADA: A record of 29.5 million Canadians have tuned in to World Cup coverage provided by CBC/Radio-Canada and its partners. The number eclipses CBC's cumulative reach for the entire World Cup tournament held in South Africa in '10. Five of the eight knockout-stage matches averaged audiences in excess of two million, highlighted by 2.7 million viewers taking in Belgium's extra-time win over the U.S. (CBC).