Menu
Marketing and Sponsorship

Marketplace Roundup: Amlin Partners With Super Aguri Formula E Team

The Super Aguri Formula E team has named insurance company Amlin its new title sponsor (Amlin). ... Second Bundesliga club FSV Frankfurt has agreed to a partnership with the Taiwan Consulate in Frankfurt. The deal includes ad space on boards in camera view, cam carpets and logo presence in media areas (FSV Frankfurt). ... German 3rd League football club Dynamo Dresden has signed a new shirt sponsorship deal with brewery Feldschlößchen. In addition to having its logo featured on the front of the team's jerseys, the two-year deal includes marketing and hospitality packages. The deal was brokered by sports marketing company Sportfive (Dynamo Dresden). ... Handball Bundesliga club MT Melsungen has signed a sponsorship deal with online sportswear retailer Outfitter. The deal will take effect on Tuesday and run through June 30, 2017. The company's logo will be featured on the bottom of the club's jerseys (MT Melsungen). ... League Championship side Brighton & Hove Albion announced a multi-year naming rights agreement with American Express for the club’s new training ground and academy facility. The new training complex in Lancing will be named the American Express Elite Football Performance Centre (Brighton). ... The Northern Ireland Football League will continue to be known as the Danske Bank Premiership "after the Danish company renewed its title sponsorship for a third season." Danske Bank "initially signed up to replace Carling as the main sponsor of the league" in July '12. The new one-year deal covers the '14-15 season, which begins on Aug. 9 (SOCCEREX, 6/27). ... Nike "will supply all official match, training and leisure wear" for Bundesliga side FC Augsburg's professional and youth teams in a partnership which is set to run until the end of the '17-18 campaign. The sponsorship package for Nike includes TV-visible banner advertising "and a VIP box at the SGL Arena." Nike "replaces Jako as FC Augsburg’s official kit supplier" (SOCCEREX, 6/27).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/06/30/Marketing-and-Sponsorship/notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/06/30/Marketing-and-Sponsorship/notes.aspx

CLOSE