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Volume 6 No. 215


The German Touring Car Championship (DTM) "will remain on German public broadcaster ARD during the '15 season," according to Andreas Reiners of SPEEDWEEK. ARD "took an option for the next season." The option "was part of ARD's current deal with the series, which is set to expire at the end of the season." Despite the extension of its deal, ARD "is not really satisfied with the DTM's ratings." ARD Sports Dir Axel Balkausky said, "The season opener in Hockenheim was certainly not satisfying in terms of ratings. During the following races they were at the level of last season. However, we have to wait until the end of the season before we draw a conclusion" (SPEEDWEEK, 6/24).

The Bulgarian football league "has distributed its TV rights income for the 2013-14 season showing the disparity in domestic TV deals between the big leagues of Western Europe," according to Alexander Krassimirov of INSIDE WORLD FOOTBALL. Ludogorets Razgrad "was the biggest beneficiary after the club took its third consecutive title," receiving BGN 500,000 ($347,000). TV7, which holds the TV rights to the league, pays BGN 4.5M ($3.12M) per season. The clubs "approved the distribution of TV income on the same model as the previous season with 40% divided equally among the participating teams" (INSIDE WORLD FOOTBALL, 6/25).

ITV attracted an average of 5.8 million viewers for England's final World Cup match against Costa Rica on Tuesday night, "a quarter of its peak audience for England's defeat to Uruguay last week," according to Ian Griggs of MEDIA WEEK. The audience share for ITV's coverage of England's 0-0 draw against Costa Rica, which started at 4pm local time and finished at 7:30pm, was 38.8%. By comparison, ITV's audience for England's defeat to Uruguay last week "attracted a peak" of 20.3 million viewers, higher than the 17.3 million "who tuned in to watch Andy Murray" win Wimbledon in '13 (MEDIA WEEK, 6/25).

GERMANY RATINGS: QUOTENMETER's Manuel Weis reported German public broadcaster ZDF "obtained close to a 50% market share for its broadcast of the World Cup matchup between Italy and Uruguay on Tuesday." An average of 10.31 million viewers tuned in to watch the game. Between 6-8pm, ZDF obtained a 47.3% market share for its coverage. In the target demographic 14-49, Uruguay's 1-0 win had a 45.3% share. Starting at 10pm, a total of 8.91 million viewers tuned in to watch the game between Greece and the Ivory Coast. Greece's 2-1 victory obtained market shares of 41.4% and 40.2% in the target demographic (QUOTENMETER, 6/25).

Real Madrid is "negotiating a TV rights deal with Movistar," according to José Félix Díaz of EL CONFIDENCIAL. The club took to its website to ask for offers for its TV rights for the '14-15 season on Monday. The deal with Movistar "would be for four years and would break up a centralized sale of La Liga TV rights." One "has to remember" that Spanish Superior Sports Council (CSD) President Miguel Cardenal and Spanish Football League (LFP) President Javier Tebas "have always expressed a desire for TV rights to be sold collectively" (EL CONFIDENCIAL, 6/25).

Although its advertising revenue during the World Cup period cannot match the 1.5B yuan ($242M) of state broadcaster CCTV, Chinese Internet company Tencent earned about a third of the 700M yuan ($112M) "in revenue generated from advertising placed on Internet video sites for the tournament," according to the WANT CHINA TIMES. Compared with CCTV, which "won the TV broadcast rights for the World Cup but declined to resell live broadcasting rights to online video sites, the audience size for these online video sites appeared smaller." People "wanting to watch the games on online video sites can only see them 90 minutes after they finish at the earliest." In terms of sharing TV rights with Internet media, CCTV "is facing a grave threat from the rising popularity of Internet services and smartphones, with its advertising revenue having been seriously impacted due to a shrinking audience base" (WANT CHINA TIMES, 6/25).